PROJECT | SWEEP[LOOP]_
DESIGN JORDAN EXHIBITION INSTALLATION
PLACE | AMMAN/JORDAN
DATE | 2010
COLLABORATORS | GHALYA HANNANIYEH + DESIGN JORDAN TEAM
BUDGET | 1000 US$
MATERIALS | ROUTER-CUT MDF & LIGHT
Sweeploop was a project was an initial insight into mechanized fabrication in design. I was chosen to work on the commission during my employment at Masiam, an international firm renowned for its collaboration with Foster+Partners to build the Queen Alia airport in the outskirts of Amman, Jordan.
The commission was by Design Jordan, a local industrial design studio and the sister Design Jordan asked for an installation that reflects the company’s credo, especially its brand.
The design proposal hints at a continuous sweeping gesture that changes form to accommodate for a different function, whether it being seating, showcasing a product or providing a hanging arm. The snake forms sweep around the small office’s walls and takes shape according to its interior wall protrusions.
The biggest challenges faced were working on a small budget and directing a small team for completing the router files and for construction. A simple ‘Finger Joint’ system was devised to assemble the different components onto the interior structure.